Pakistan Tourism Development Corporation (PTDC) is going to launch an online portal to promote the country’s tourist attractions across the globe through virtual galleries, videos and documentaries. A senior officer of the corporation told APP, “PTDC is all set to launch an exclusive e-portal in near future to provide a world class exposure to Pakistan’s tourist attractions through one click.”
He said the portal was a part of the ‘Brand Pakistan Programme’ which was in its final stages and aims to promote the country as a customized brand across the globe. “The web portal would consist of a user-friendly interface to interact with the prospective tourists and give them necessary and latest information about the country’s tourist attractions,” the officer said.
It has been reported that a ten year roadmap to invigorate the tourism industry is also on the cards. The ‘National Tourism Strategy 2020-2030’ will ensure maximum utilization of its huge resources for sustained economic growth, poverty alleviation and reduced social inequalities.
PTDC officer said the strategy was guided by a vision (2020-2030) that envisages: A mature, sustainable and responsible tourism industry contributing significantly to the economic development of Pakistan and the quality of life of all her people, primarily through job creation, social inclusion and economic growth.
APP reported that NTS will raise the industry’s competitiveness and ensure maximum utilization of Pakistan’s natural, cultural, historical and geographical assets.
He said the salient features of the strategy included sustained economic growth, employment creation, poverty reduction, safety and security of tourists, roads and efficient transport services, comfortable and hygienic accommodation and restaurants, value shopping, efficient telecommunication services and access to quality health services.