Wile TikTok being banned in India, Indian alternatives have gained quite some steam in the last few days. Now, Instagram also wants in and wants to fill the void with Reels. If the name sounds familiar, it’s because Instagram has already tested this in markets such as Brazil, Germany, and France. And now, it’s officially being tested in India.
What is Reels?
Well, it’s quite simple. Reels is basically a tool that will allow users to create 15-second videos and share them on Instagram. Reels in itself isn’t a different platform, it’s just a tool to augment the kind of content you can share on your Instagram account.
You can find Reels at the bottom of the Instagram camera.
What does Reels offer?
Apart from being able to shoot 15-second videos, users can choose to add multiple effects and audio tracks to your videos.
Instagram says it has worked with prominent music labels to bring a dense music library for Reels. If you don’t want to use a music track, you can always choose to use your audio.
Reels also supports Sparks AR which will allow users to make use of AR filters and effects that are not only created by Instagram but also by independent creators around the world.
Align is another feature available on Reels that will basically let users line up objects from a previous clip before recording the next one. So, if you want to make a video of outfit changes with seamless transitions, Align will help you do so.
Lastly, you can also choose to slow down or speed up videos to make slow mo or hyperlapses respectively.
Since Reels is still under test, Reels doesn’t offer a lot at the moment. But Instagram promises on learning and bringing more features as more and more users make use of it.
Where can you see Reels?
If you have a public account, you can not only share Reels with your followers but you also stand a chance to be featured on a dedicated space on the Explore tab. Additionally, your Reels might appear when someone clicks on a song, a hashtag, or an effect that you may have used.
If you have a private account, you’ll only be able to share Reels to your feed, stories and via direct messages. In the latter two cases, Reels will disappear after 24 hours.
How can I get access to Reels?
Reels in India is Launched , you can check at the bottom of the Instagram camera to check if you have access to Reels.